Graphique Communications Design

In a world where Apple has mastered the art of its brand through packaging, and Target’s fun-loving attitude happily lines the shelves with Method, it’s the design of food staples that has been woefully ignored. When was the last time you picked up a can of Garbanzo beans and thought to yourself "Wow, what a cool can of beans? I love the typography" More often than not, you either grab whatever is cheap, or the tried and tested method of buying what mom always bought. 

There is a glint of hope. No, it wasn’t another of Target’s latest package designs. You won’t find it in the snack or candy aisles, where there are often glimmers of hope of new package designs. The product we’re talking about is Soy Milk. 8th Continent’s Soy Milk doesn’t just make you smile. It’s adorable cuteness is enough to make you want to pick it up, hug it, and jump into a world brightly colored with crayons. Thumbs up to a much needed update to a neglected package, thumbs down to the taste of soy milk in general. But that’s just a personal opinion. www.underconsideration.com/brandnew/archives/shiny_happy_soymilk.php

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People often think of social media as Twitter, Facebook and YouTube. And that it specifically targets 13 to 30 year-olds. In the wake of the social media storm, they may have been correct, but now social media has become a marketing tool that targets a much broader, more inclusive age demographic. With all the social network sites popping up, it is difficult to decide which site is going to work best for your campaign’s age demographic. The last thing you would want to do is promote your investment and insurance company on a networking site that’s largely populated by children and teenagers that have no interest in your services.

We came across some research (courtesy of pingdom.com) that recently charted the age distribution on several social network sites. Not only review a wealth of useable sites, but we are now armed with information providing greater visibility to our target markets. It is important to note here that age demographics are already provided by all the networking sites, though in lesser or greater amounts depending on the site. While the 25-44 year olds have a dominant presence on social networking sites, it is certainly interesting to see that the over 65-year olds are on all the social networking sites as well. Grandma and grandpa aren’t as technologically-illiterate as you thought! 

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Ever wonder how to follow an item or story of interest on Twitter? Well here's your chance. I just finished reading Mashable.com's article: "How to Follow the 2010 World Cup on Twitter" and it makes for a very interesting read.

Even if you are not interested in soccer, and you really should be, but even if you're not, this blog post is a great lesson for anyone who wants to follow any event or story that is unfolding on Twitter. And thousands do each day.

Here's a link to the article. Happy reading. http://mashable.com/2010/06/09/follow-world-cup-twitter/#

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